Floral packaging services for customised Mother's Day bouquets

Thimm Packaging Systems specialises in packaging solutions made from multi-materials. The Northeim-based company's portfolio also includes packaging services and picking tasks. This service proved its worth for the „Blume 2000“ Mother's Day campaign.
Almost countless combinations of flower arrangements and additional items were packaged at Thimm for the „Blume 2000“ Mother's Day campaign. Picture: Thimm Almost countless combinations of flower arrangements and additional items were packaged at Thimm for the „Blume 2000“ Mother's Day campaign. Picture: Thimm
Almost countless combinations of flower arrangements and additional items were packaged at Thimm for the „Blume 2000“ Mother's Day campaign. Picture: Thimm

Thimm Packaging Systems specialises in packaging solutions made from multi-materials. The Northeim-based company's portfolio also includes packaging services and picking tasks. This service proved its worth for the „Blume 2000“ Mother's Day campaign.

The outsourcing of the packing process - complete or for special promotions - Thimm Packaging Systems enables companies to act more flexibly and effectively, especially during order peaks. The florist „Blume 2000“ entrusted Thimm with the Customisation of two products as part of the Mother's Day campaign. Customers of „Blume 2000“ were able to choose between two variants for the special promotion: the „1,000 Thanks to Mommy“ potted rose and the „Radiant Thanks“ bouquet. Additional items such as greeting cards, chocolates, sparkling wine or macarons could be added individually.

All goods were delivered to the Thimm Packaging Systems site in Nordhausen and stored there. Thanks to the connection to the customer's ordering system, incoming orders were processed directly and the respective orders were stored in the two corresponding Packaging variants assembled. The team in Nordhausen had to take a few special features into account. Each Flower arrangements could be combined with all additional items as desired. This meant that many different variations were possible in the different packaging. In addition, Mother's Day had to be observed as the latest delivery date.

Orders were packed an hour before delivery

The pre-wrapped gifts were delivered in several stages. Several packages were always bundled together for delivery tours. Orders were received up to one hour before the last collection. Agile work processes were therefore required.

Display

Kristina Langmann, authorised signatory at „Blume 2000“ and head of product range management, is convinced of the advantages of the Packaging services of Thimm Packaging Systems is convinced: „With the packaging services Peak demand flexibly. We need that, especially for unusual projects such as the Mother's Day campaign.“[infotext icon]

Family business with 3000 employees

Thimm Packaging Systems is a division of the Northeim-based Thimm Group. The company specialises in solutions for the packaging and distribution of goods. It offers transport and sales packaging made of corrugated cardboard, high-quality sales displays, packaging systems made of various material combinations as well as printed products for industrial processing and numerous packaging-related services. Founded in 1949, the family-owned company employs 3,000 people at 19 locations. The Thimm Group reports an annual turnover of around 570 million euros[/infotext].