Wine, sparkling wine, spirits or food from the region: packaging specialist Karl Knauer offers regional suppliers special services and packaging concepts.
According to the latest Statista study „Sustainable Consumption 2021“, sustainability is a particularly important aspect for Germans when it comes to packaging. One in two say that sustainability was the reason for a change in behaviour. Consumers also cite support for regional producers and suppliers as the main reason for a conscious and responsible purchasing decision (51 per cent) and environmental protection (65 per cent). For the sale of Regio products, Karl Knauer has now developed a Special service package was set up. This covers everything from construction and design advice to the possibility of small print runs and customised processing.
„Regional products, such as food and beverages, are marketed particularly well and authentically with environmentally friendly packaging made from sustainable raw materials.“ Martin Glatz, Head of Sales, Marketing, Research and Development
Packaging for regional products strengthens the brand
In order to emphasise the regional character of the products even more, the Karl Knauer Together with the Biberach artist Anette Isabo, we developed packaging with the modern interpretation of the motif „Black Forest girl in traditional Gutach costume“. With this packaging, manufacturers and marketers can easily and effectively promote the „Black Forest“ brand. effective and to set the scene close to home present. In addition, the „Heimat“ presentation packaging is a real eye-catcher for all tourists and can be used in a variety of ways when filled with regional specialities.
„As a family-run company with its roots in the Black Forest, responsibility for people, the environment and nature has always been very important to us. Sustainability is therefore a central component of our corporate strategy. In all our services relating to packaging, advertising materials, gift packaging and mechanical engineering, our aim is to increase the efficiency of processes, conserve resources and minimise emissions.“ Michael Deronja, Managing Director
Wussler GmbH, operator of the Ponyhof in Gengenbach, also offers regional, Baden pub cuisine and emphasises its origin on the packaging.
First ice cream, now jam, frozen ravioli and even sauces are presented in a home and brand-building way thanks to modern-looking, high-quality folding cartons. This demonstrably supports branding and successfully boosts sales.
SourceKarl Knauer
