Under the PackSynergy brand, 20 regional market leaders from the packaging industry in 19 European countries are now working together. The declared aim is to create a strong counterweight to global players and to meet the challenges of the globalised future with a clear growth strategy.
According to its own statements, the leading packaging network in Europe with annual sales of more than 400 million euros not only a completely revamped brand image including new website but is also pushing ahead with ambitious innovation and sustainability projects.
The first difference to traditional industry associations can be recognised when looking at the figures: Both membership and sales figures are growing significantly faster than those of comparable purchasing groups. „We are pursuing a very clear growth strategy with PackSynergy“, confirms CEO Thomas A. Baur. Growth is not an end in itself, but a necessity in order to remain competitive as a network of SMEs in a globalised competitive environment. „By 2025, we want to be present in every economically relevant country market in Europe. with at least one PackSynergy partner as an active market shaper be represented“. Nevertheless, when looking for partners, great importance is attached to compatible corporate cultures and figures.
From values to brand
Each potential member must fit into the network, complement the whole and contribute skills, knowledge and local strength. The shared values are unifying and create the prerequisites, that company leaders meet at eye level can.
„Authenticity and integrity, trust and partnership as well as professionalism and experience - these are the cornerstones of our collaboration.“ Thomas Horna, Chairman of the Supervisory Board of PackSynergy AG and Managing Director of Horna GmbH Verpackungen
In return, there is access not only to strategic group purchasing, but also to the actively cultivated exchange of knowledge and innovation and to the new, Europe-wide brand presence. The New PackSynergy places the concept for success on binding pillars internally and creates Visibility and recognition value across national borders beyond that. This has laid the foundations for the „Europe-wide market penetration of PackSynergy“ was created. A fresh brand image, new product design for the own brand and the new website launched at the same time give a foretaste of the Group's future goals: Continuing to grow as a valuable pan-European brand and ensure the long-term economic success of all members.
Strong connections for a secure future
The aim of Europe's largest packaging network is to make an active contribution to securing the future of its members, to offer customers a Europe-wide service promise and to secure sales markets for group suppliers. With group suppliers in particular, the network sees further growth with products under the network's strong own brand and an even more intensive transfer of expertise in the area of innovation.
Strong thanks to innovation and sustainability
Probably the most urgent The challenge for European SMEs in the face of global competition is their ability to innovate. This is where PackSynergy acts as a catalyst for change, which begins with the digitalisation of everyday processes: „Our warehousing in the network is becoming increasingly virtual,“ explains PackSynergy. Thomas Nöjd, Managing Director of the Swedish partner Christer Nöjd AB. All information on products and stock levels is available online for all members at all times.
The development, purchasing and production of packaging solutions are already being driven forward via digital platforms. In addition, a virtual training centre is being created with access to training and further education opportunities. „The expertise available within the Group will be accessible to everyone. This will enable us to develop innovations quickly, flexibly and practically and bring them to market“. As a result, costs can be saved and tried-and-tested solutions can be quickly applied on a broad scale. An immense competitive advantage in the tough packaging market. The next goal? packaging solutions more ecologically sustainable - across the board. Here, CEO Thomas A. Baur clearly positions PackSynergy at the forefront: „Sustainability is part of our leadership claim“.
New website online
The Newly launched PackSynergy website provides interactive and user-friendly information about PackSynergy members, membership options, innovative products and the private label. The new digital presence of the European network reflects the modern philosophy and values of the association. In future, relevant industry news and content from member companies and group suppliers will be published on the website.
[infotext icon] As Europe's leading network of medium-sized, owner-managed packaging retailers, PackSynergy combines the strength of 20 leading regional companies at around 40 locations. The companies in the PackSynergy network offer innovative packaging materials and packaging technology for industry, retail and catering. Under one strong brand, PackSynergy gives international customers and suppliers cross-border access to the locations and markets of the European continent. At the same time, the association of PackSynergy members forms an essential knowledge pool and industry think tank in the extended network with suppliers and industry partners.SourcePackSynergy
