PepsiCo, the second largest food company, has joined forces with the WWF. The WWF also supports the company in an advisory capacity. The joint goals are intended to increase the recyclability of plastic packaging and protect the environment and resources.
The common strategic goal of the co-operation is to Avoidance, increasing the reusable quota, circular economy and more recycling improve its own ecological footprint and support the sustainability agenda of PepsiCo (Pep+) in Germany.
88 per cent of PepsiCo's packaging is already recyclable, compostable or biodegradable. The aim is to achieve 100 per cent by 2025. Since October 2021, PepsiCo Germany has Conversion of all beverage bottles for carbonated beverage brands to 100 per cent recycled plastic (rPET) completed. In future, it is planned that the WWF advises on further strategies to increase the reusable quota, sustainable packaging material and the recyclability of packaging.
„We are very pleased about the cooperation with PepsiCo. We need Fundamental changes in our economic and consumer behaviour, to reduce resource consumption, climate impact and waste generation. By working with large companies such as PepsiCo, we are getting ever closer to one of our goals of keeping plastics and packaging that we need and cannot avoid in a recycling loop - almost 100 per cent.“
Dr Martin Bethke, Management Markets & Company of the WWF Germany
In the period from 01 March to 15 May, the WWF receives five cents per returned rPET bottle of Pepsi MAX 0.5 litres (including the other sugar-free varieties Pepsi MAX Lemon and Pepsi MAX Cherry), the bottles are counted by the deposit machine. The proceeds flow into the nature conservation work of the WWF Germany.
In addition, the WWF and PepsiCo have agreed on a series of strategic and operational goals which will be implemented in the short and long term over the next three years.
To this end, PepsiCo is committed to Avoidance of packaging, it says. Unavoidable packaging is to be designed for efficient and effective resource management by making it reusable and/or keeping materials in material flows for as long as possible. In cases where avoidance is not possible, the company aims to Aim for a closed circular economy.
In the case of packaging that is managed via mixed collection in accordance with the ZSVR minimum standard for assessing recyclability, the focus is on recycling. By no later than By 2025, at least 90 per cent of all packaging sold in Germany should be recyclable. be.
The company also intends to have a Achieve a reuse rate of one third across the entire portfolio. After that, the reusable quota is to be continuously increased and packaging avoidance systems such as SodaStream and AirUp are to be further expanded.
To accompany the co-operation with the WWF, PepsiCo and the Pepsi MAX brand will be launching a Extensive awareness campaign on the topic of recycling and use the POS and digital channels as strong levers for this.
Source: PepsiCo
