PepsiCo is driving sustainable transformation. The new „pep+“ strategy is intended to create a framework for achieving the company's sustainability goals. Among other things, the use of virgin plastic in packaging is to be reduced by 50 per cent.
PepsiCo, Inc. has recently pep+ (pep Positive) was presented. The company is thus focusing on a comprehensive strategic transformation that places sustainability issues at the centre. The pep+ approach is crucial to answering the question of how the company will create growth and value in the future by operating within the Earth's limits and stimulating positive change for the planet and people.
Among the measures presented by PepsiCo is the expansion of the use of regenerative methods to restore soils on an area equivalent to the company's entire agricultural footprint (approximately 7 million hectares).
The company also wants to actively work on building a circular and integrative value chain. To this end, packaging is to become more sustainable and, by 2030, the Amount of untreated plastic per serving reduced by 50 % across the food and beverage portfolio become.
It has been clear for some time that PepsiCo will only use 100 % recycled plastic (rPET) in all of its CSD beverage bottles by the end of 2021. The Lipton Ice Tea range has been reorganised since April this year.
Denmark and Finland recently announced that they will join nine other European markets to switch to 100 % recycled plastic bottles for the Pepsi brand by 2022.
Competitor Coca Cola recently announced that in Germany, it will for the time being switches to recycled PET for the small 100% beverage bottles.
PepsiCo also aims to further drive the development of a circular economy for flexible packaging through a series of collaborations and innovation investments.
This includes the participation of PepsiCo in various Sorting and recycling technologies, including the next phase of the Holy Grail digital watermarking initiative, which will see the first tests on PepsiCo food packaging in France and Germany in 2022.
The company continues to invest in the development of Infrastructures for recycling flexible packaging, via extended producer responsibility programmes in various markets and direct investments in programmes such as the Flexible Packaging Fund in the UK.
Source: PepsiCo
