Detergent in Silphie carton
Procter & Gamble and PreZero have been working on packaging for Ariel detergent using fibres from the Silphie plant.
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P&G now also offers its Head & Shoulders, Pantene, Herbal Essences and Aussie brands as solid shampoo, equivalent in quantity to two 250ml bottles of liquid shampoo and packaged in recyclable FSC-certified paper boxes.
According to a study by P&G Consumers are increasingly demanding plastic-free packaging and expect the support of the brand manufacturers. The company now wants to fulfil consumer demand with new shampoo bars from its Head & Shoulders, Pantene, Herbal Essences and Aussie brands.
A piece of solid shampoo should up to two 250 ml bottles of liquid shampoo. The bars have a handy shape and an integrated cotton rope with which the solid shampoo can be hung up in the shower. The solid pieces are in FSC-certified paper boxes packaged.
According to information from P&G The reduction in packaging contributes to achieving the company's goal of minimising reduce the use of new plastic by 10,000 tonnes per year.
"We are now raising the bar even further by introducing handmade bars for the entire P&G hair care portfolio in Europe - including Head & Shoulders, Pantene, Herbal Essences and Aussie. The packaging is made from FSC-certified paper to help us make further progress in reducing plastic."
Arthur Litarowicz, Head of P&G Beauty Europe
Following the introduction of more recycled plastic in conventional bottles and refill systems, the new solid pieces are now set to make a further contribution. Contribution to reducing the consumption of virgin plastic achieve. According to P&G Beauty, it has already reduced its consumption of virgin plastic by 50 per cent per year since 2021 - the equivalent of 300 million bottles made from virgin plastic.
Source: P&G
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