Environmentally friendly online shopping
During their studies, Rebekka Jochem and Jacobo Cuesta Wolf developed a shipping packaging that is robust and can be used multiple times.
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The snapdragon has been growing in our gardens as a colourful summer flower since the 15th century. Three young designers from Stuttgart Media University have modelled the opening mechanism of these eye-catching flowers on a clever cardboard packaging. The three recently received two awards for their „SnapDragon“ project.
Lisa Frey, Annika Wahler and Tabea Kasparian are behind the winning design. The three are studying for a Master's degree at Stuttgart Media University. Packaging Development Management, which focusses in particular on project-oriented, interdisciplinary work around Packaging management, packaging development and production and packaging printing goes. Last semester, the students got together to take part in the PIDA (Packaging Design Impact Award) competition, which BillerudKorsnäs organises every year in collaboration with universities and colleges, with a joint project.
„When I heard about this year's theme ‚It's a wild life‘, I immediately thought of snapdragons, because I've been fascinated by these flowers since I was a child,“ says Lisa Frey. „This flower inspired our work, but we didn't expect our opening mechanism to be so well received.“ The idea, transfer the mechanism of the snapdragon flower to packaging, also convinced the PIDA jury.
If you press the petals of the snapdragon together, the flower snaps open like a small mouth. SnapDragon works in the same way: „If you hold the packaging with one hand and press on two points on the side, the closure elements pop open like the blossom of a snapdragon and create a surprise effect when they are opened,“ explains Tabea Kasparian. „At the same time, it is Also a first-opening protection, because a perforation only tears open when pressure is applied.“ This not only earned the PIDA Gold Award, but also the prize for user-friendliness for the special opening function and handling.
„The first briefing by PIDA took place last semester. We wanted to take part in the competition, but didn't actually have much time for the project because we had a busy semester ahead of us,“ says Lisa Frey. „In the end, we had to invest a lot more time than we had planned and were desperate at times because it didn't work out as it should have. We were very We tried a lot to optimise the opening mechanism and created many samples, until we were finally satisfied with the result.“
BillerudKorsnäs provided the cardboard material for all participants in the competition. The three designers opted for the material CrownBoard Craft - an unbleached kraft cardboard - because the packaging had to be sustainable and natural. In addition, the cardboard packaging for a fictitious cosmetic product is 100 per cent recyclable and its shape enables efficient transport.
Annika Wahler, who studied product design on the bachelor's programme, is responsible for the design. „However, we then developed the design further together and considered whether it would appeal to the customer and suit our fictitious product. From the outside, the packaging should look simple and respectable, so that it appeals to everyone. But when you open it, you should be surprised by the colourful meadow of flowers inside.“
BillerudKorsnäs, the company behind PIDA, organises the competition in cooperation with leading universities and colleges in Germany, Austria, France, Belgium, Great Britain, China and the USA. The competition offers students the opportunity to work on a packaging project under the same conditions as a typical customer order. At the same time, they can demonstrate their talent and impress established professionals who are looking for ideas and inspiration at PIDA.
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