Plastics Europe, the pan-European association of plastics producers, presents its new logo and website - with sustainability at the core of the brand.
The plastics industry is currently undergoing fundamental change. Plastics Europe is also driving this change. Among other things, plastics producers are focussing on a circular economy that not only makes other industries more sustainable, but also transforms plastic into a resource that does not become waste in the first place.
This directional decision is in line with Plastics Europe's recent positions on the circular economy, such as the announcement of investments totalling more than €7 billion in chemical recycling by European plastics producers by 2030.
"Plastics Europe. Enabling a sustainable future is the claim and the strategic goal of our industry,“ says Markus Steilemann, President of Plastics Europe. This new brand identity is now to be visually expressed by a new logo.
Further information on the new identity and the objectives of the plastics producers can be found on the new Plastics Europe website http://www.plasticseurope.org.
