This year, balloon holders will be replaced by a paper alternative and the packaging volume of Chicken McNuggets will be reduced. McDonald's reports on these and other measures in its new sustainability report.
Based on the current credibility campaign „Believe it or not“ McDonald's Germany is publishing facts and figures for the 2018 financial year in its ninth sustainability report. The report documents the company's various sustainability activities based on the focus topics of nutrition, packaging and climate.
Focus topic packaging: first changes from October
McDonald's is continuously working on reducing packaging waste and eliminating single-use plastic items. In October, the company will replace the plastic balloon holders with a paper version. To reduce packaging volumes, the 4-piece Chicken McNuggets will also be served in a paper bag instead of a paper box by the end of 2019.
The company is thus implementing the first steps of the programme published in June. Roadmap for reducing plastic and packaging waste around. As a further step, McDonald's is optimising its dessert packaging - from 2020, McFlurry, McSundae and shakes will be almost plastic-free.
Recycling and reusing paper cups
In addition to the reduction of plastic and packaging, recycling is also a key topic in the sustainability report. Together with its logistics partner HAVI, McDonald's has developed a Recycling process for beverage cups which is used to recycle the paper cups produced in the restaurants.
This makes McDonald's the first company in Germany to introduce a Recycling of disposable cups made possible. Since April, the cups have been collected separately in the restaurants and recycled. In addition to processing into drywall, a pilot project is currently also being trialled to recycle them into sanitary paper. This means that around 1,000 tonnes of paper cups can be recycled every year.
BEST Beef 2.0
Combating climate change is an important goal of McDonald's global sustainability strategy. Among other things, the aim is to reduce CO2 emissions per tonne of product in the supply chain. by 31 % by 2030 be reduced.
The majority of the Greenhouse gas emissions en McDonald's continues to focus on agriculture and food processing. In order to More sustainable beef production Since 2010, McDonald's Germany has been rewarding the development of BEST Beef bonus programme good agricultural practices with a higher purchase price per kilo of carcass weight. In total, McDonald's paid a bonus to over 3,600 farmers for around 31,500 cows in 2018.
In 2018, McDonald's revised this programme to promote animal welfare and improved animal health while minimising the use of medicines and reducing CO2 emissions in cattle rearing. The new BEST Beef 2.0 programme was launched on 1 July 2019.
[infotext icon]The 2018 Sustainability Report was prepared in accordance with the standards of the Global Reporting Initiative (GRI). The key figures in the report were audited by KPMG AG Wirtschaftsprüfungsgesellschaft. All details are available online at http://www.mcdonalds.de/nachhaltigkeit available. The compact report is also available in the restaurants to inform guests about McDonald's Germany's sustainability strategy. The launch of the report is accompanied by a national campaign accompanied. In addition to print adverts, info screens at train stations will also be used. McDonald's is also promoting the report on its social media channels and in its restaurants[/infotext].
Source: ots/McDonald's Germany
