When it comes to sustainability in packaging, there is a lot to consider, from development and purchasing to communication on the packaging. When it comes to sustainability in particular, marketing and communication can quickly veer towards greenwashing if not communicated honestly.
In the latest edition of packaging people, the podcast from packaging journal and interpack, we talk to Sonja Bähr and Till Isensee from the consulting firm Tilisco, which helps companies Questions about sustainability and packaging management with help and advice.
Episode 6: Packaging is not an end in itself
However, this also means putting a finger in the wound from time to time and holding up a mirror to the industry. Sustainability is linked to technical values, explains packaging technician Till Isensee. This is where the two packaging analysts take on the role of mediator between technical data and marketing.
There is no single solution for sustainable packaging; it is always individualised. We always take a pragmatic approach. We want to help packaging engineers find the optimum solution for their company.
Tilisco's tasks also include protecting companies from attacks based on false claims on packaging - keyword greenwashing. It is particularly important that sustainability claims are honest and verifiable. In other words, supported by technical values. Regardless of how packaging is optimised or designed with sustainability in mind, the product to be protected should be the main focus.
Packaging is not an end in itself. It's always about the product and the product's requirements. And from there you can think about alternatives.
packaging people, the podcast from packaging journal and interpack will be published from August onwards once a month. It can be accessed via all known podcast portals, such as Apple Podcasts, Spotify, Amazon Music, Deezer or Google Podcasts and subscribed to. It is also available on the online pages of packaging journal and interpack.