Thimm Display was honoured with two awards at the POPAI D-A-CH Awards 2017: The displays won gold and bronze in the „Beauty, Fragrances“ and „Food, Daily Consumer Goods and Confectionery“ categories.
Gold winner is the stand display „False Lash Epic Mascara”. For the product launch of the new 3-zone mascara brush from Max Factor Thimm Display developed a floor display. The colour, design and finish of this floor display create a direct link to the glamorous mascara. The centrepiece of the display is the innovative mascara brush with associated information. The oversized golden mascara made of laminated foil cardboard reflects the high-quality Max Factor brand. High-gloss UV varnish is used as a finish. The actual sales area, which presents the products on two levels, is positioned in the centre section. The display is an effective support for a luxuriously designed campaign.
Bronze winner: 1/4 pallet display „Swiss Delice”
The premium biscuit brand Swiss Delice has revamped its brand image. To emphasise the exquisiteness of the „made in Switzerland“products at the point of purchase, Thimm Display developed the eye-catching pallet display. It impressed the expert jury with its modular design and serves as a brand ambassador for the relaunch. Two trays and a plinth can be variably replaced by four trays during product placement. The side walls shape themselves when the transport cover is removed. This reveals the sophisticated shape of the display solution. The high proportion of gold in the colour scheme underlines the brand value and is also reflected in the slogan „Get your golden treats!“. The unusual shape and design of the display makes it stand out clearly at the point of purchase.
[infotext icon]POPAI D-A-CH Award 2017
The international POPAI (Point of Purchase Advertising International) Award annually honours the best solutions at the point of sale. In 2017, this was guaranteed by the high-calibre expert jury with representatives from brand, retail and design. The coveted „Indians“ in gold, silver and bronze were awarded at a festive gala in Düsseldorf on 3 July 2017[/infotext].
