In recent years, Henkel has repeatedly expanded its portfolio in the hair salon business. Now the company has signed an agreement to acquire Shiseido's Asia-Pacific hairdressing business, including leading hairdressing brands such as Sublimic and Primience. Shiseido will retain a 20 per cent stake in the subsidiary in Japan and together with Henkel will support the growth of the business.
Shiseido is represented in most countries in the Asia-Pacific region, which is regarded as an important source of innovation and trends in the beauty sector. In terms of sales share, Japan, China and South Korea are the most important markets for the business.
"As part of our strategic agenda for holistic growth attractive acquisitions play an important role in the active organisation of our portfolio. This transaction is an important step for our hairdressing business. Through the expansion of our activities in the Asia-Pacific region, we will become one of the leading providers in this very dynamic region. with attractive growth potential for the future. This step will further strengthen our hairdressing business, which has already developed very strongly in recent years and will be an integral part of our future Consumer Brands division."
Carsten Knobel, Handle CEO
The transaction is a further step towards Strengthening the hairdressing businesswhich Henkel has driven forward in recent years. In 2014, Henkel acquired the three US companies Sexy Hair, Alterna and Kenra. In 2017, Henkel successfully completed the acquisition of Nattura Laboratorios and the North American hair salon business of Shiseido.
Henkel's hairdressing business holds Leading market positions in various international market segments. The business is one of the top 3 beauty companies worldwide and offers a broad portfolio of hair care, hair styling and colouring brands exclusively for hairdressers such as Schwarzkopf Professional, Bonacure, Igora Royal and Authentic Beauty Concept. The business generates sales of more than 1 billion euros and will be part of the future Henkel Consumer Brands business unit, the new multi-category platform that will be created by merging the Laundry & Home Care and Beauty Care business units by early 2023 at the latest.
The acquisition is subject to customary closing conditions and antitrust approvals.
Source: Handle
