„Further, faster, better“ - PowerBar, a leading manufacturer of high-quality sports nutrition, also applies this motto to the PoS. In sports shops and food retailers, the brand presents its products in retail-ready shelf packaging from the STI Group.
„In particular the PowerGels in the film pouches have a high demand on logistics and presentation in retail, because the primary packaging is optimised for the athlete and not the supply chain,“ explains Barbara Marianek, Trade Marketing Manager at Active Nutrition International GmbH. The shelf packaging for PowerGels is available in two sizes and 15 designs. The internal grid holds the products in place and ensures an attractive product presentation.
The two-part shelf packaging guarantees safe transport as well as easy handling in the shop. Retail staff only need to open the packaging at the side, remove the lid and place the tray on the shelf. „The viewing window allows retail staff to identify and restock the varieties more quickly. This reduces shelf gaps and out-of-stock situations,“ says a delighted Barbara Marianek.
1,001 possibilities
The design options are just as numerous as the benefits of retail-ready shelf-ready packaging. „Shelf packaging must always be tailored to the product characteristics, the filling process and the distribution channel,“ explains Daniel Benasch, Head of Packaging Development at the STI Group. „In order to exploit the optimisation potential of shelf-ready packaging, we therefore analyse the entire logistics chain during the development phase.“
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Perfect placement on the shelf
Transport, quick placement, eye-catching product presentation: shelf-ready packaging is in high demand. Efficiency drivers. The STI Group has been producing shelf packaging for German retailers since the end of the 1980s. However, the packaging only experienced its real breakthrough in 2003, when it was introduced across the board by the discounters. The discounters recognised that the use of optimised shelf packaging brings significant cost benefits in terms of handling and logistics, while at the same time enhancing the value of the products. However, it is not only retailers who benefit from the switch to shelf-ready packagingAttractive design on the front and, if necessary, printing on the inside help to raise the brand profile. Shoppers notice the products more quickly and are more likely to pick them up than with individually placed packaging[/infotext].
