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Premium labels made from recycled fibre

Avery Dennison is launching four premium label papers made from recycled and alternative fibres, including hemp fibre.

Avery Dennison is responding to the growing demand for sustainable labelling and packaging solutions by launching four premium label papers made from recycled and alternative fibres. The company uses fast-growing hemp fibres, for example. 

The label papers are intended for the premium packaging segment, including wine and spirits, artisan beverages, gourmet foods, cosmetics and fragrances. The new range consists of three new papers that can be used for 100% made from recycled fibres and one made from hemp fibres become.

Fasson rPaper Black FSC 100 per cent recycled (50 per cent PCW and 50 per cent PIW) is a black, core-coloured, uncoated paper with a visually eye-catching label. for various applications. Its black colour provides a seamless and premium look without showing white edges or the white of the back of wine bottles. This paper offers good printability and compatibility with finishes.

The new label papers are particularly suitable for premium products.
(Image: Avery Dennison | Montage: packaging journal)

Another new addition to the range is Fasson rMartelé Black FSC 100 per cent recycled (50 per cent PCW and 50 per cent PIW). It is an uncoated, matt paper with a „hammered“, embossed surface. It matches the non-recycled Martelé Black from the current portfolio and can be Seamless integration into existing labelling solutions. Similar to rPaper Black, this paper eliminates the problem of black ink bleeding in ice buckets and its pulp colour ensures a sophisticated and clean appearance by avoiding the unpleasant problem of white edges and the back of the label.

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Fasson rMartelé Blanc FSC 100 per cent recycled (50 per cent PCW and 50 per cent PIW) is also an uncoated, matt paper with the same „hammered“, tactile embossed surface as rMartelé Black. This special product will be available later in the year and matches the non-recycled Martele Blanc in the current portfolio, which is a Enables integration into existing wine lines and other high-quality products. It also offers a good Printable with all standard printing processes and finishing techniques.

Premium products such as pesto, olives or caviar can be labelled with the label papers.
(Image: Avery Dennison | Montage: packaging journal)

Fasson Hemp 50 per cent FSC offers a natural and voluminous feel with its white, uncoated, matt surface. It offers a sustainable alternative to conventional pulp-based papers and consists of 50 per cent hemp fibres, which is sourced regionally from France and Germany and can be harvested up to seven times a year. Thanks to its high grammage, it is also ideal for labels with embossed or unembossed details.

„By incorporating these sustainable options, our Sustainable ADvantage portfolio helps brands reduce their environmental footprint and move towards a more sustainable and circular economy. These solutions are particularly beneficial for industries such as wine, spirits, artisanal beverages, gourmet food, beauty and fragrance, where brand differentiation and sustainability are paramount.“

Vladimir Tyulpin, Marketing Manager Premium Solutions at Avery Dennison

With a wide range of recycled face stock, rPLUS and rPET liners, as well as the AD Circular Liner Recycling Programme and the Carbon Trust Footprinting reporting tool, Avery Dennison helps companies make informed decisions and accurately measure the impact of their products.

Source: Avery Dennison

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