Reduced in look, consistent in concept: the new bottle from new water shows what sustainable packaging in the premium segment can look like - lightweight, unmixed and fully recyclable. In our October issue of „Packaging of the Month“, we take a closer look at the design and the idea behind it.

Water is the source of all life - and new water wants to give it a new shape. The focus is not only on the quality of the product, but also on the packaging. It should convey the brand promise of clarity, responsibility and aesthetics.

The result is a disposable PET bottle weighing only 15 grams, which not only conserves resources, but is also visually striking. The shape: reduced, modern, focussed on the essentials. No additional film packaging, no shrillness - just a discreet, high-quality label made of PP. This ensures that the bottle recyclable by type remains - a clear commitment to the circular economy.