Henkel is cooperating with the Plastic Bank, which is committed to reducing plastic waste and improving living conditions for people living in poverty, and is launching its Pril brand for the first time in a limited edition made from 100 per cent social plastic.
Pril is committed to reducing plastic waste in the environment and supports the social enterprise Plastic Bank, which is committed to reducing plastic waste and improving living conditions for people living in poverty. The new limited edition provides consumers with a sustainable version of the washing-up liquid. The body of the limited edition bottle is made from 100 per cent from social plastic and the bottle cap for the first time made from 84 per cent recycled material. With the new Limited Edition, Henkel wants to combine sustainability and social commitment.
Sustainable packaging for Pril Limited Edition
Sustainability is more than just a trend - many consumers are consciously opting for products that use recycled packaging, says the manufacturer. With the bottle body of the new Pril Limited Edition Handle to 100 per cent social plastic for the first time. Henkel is the first global consumer goods company to maintain A partnership since 2017 with the social enterprise Plastic Bank. The common goal is to reduce plastic waste in nature and at the same time create new opportunities for people living in poverty.
The local population in countries without adequate recycling systems collects plastic waste and receives money or social benefits in return. A portion of this plastic waste is used as social plastic for the Recycling value chain supplied. This helps to combat poverty in developing countries and plastic waste in nature. Thanks to the partnership with Plastic Bank, the new Pril Social Plastic Limited Edition helps to prevent a quantity of plastic that is the equivalent of 1.36 million plastic bottles of 24.7 grams remains in nature.
Source: Handle
