The Pro Carton Young Designers Award, Europe's leading annual competition for young packaging designers, received 461 entries - more than ever before in the competition's history.
In 2012, this was recognised by the European Association of the Cartonboard and Folding Carton Industry to recognise innovative applications of cartonboard and promote sustainability in the packaging industry. This year, students from 70 schools and universities in 24 countries submitted entries.
„We are delighted that the Pro Carton Young Designers Award has become such an important established competition for up-and-coming talent in the packaging industry. Incredibly, the number of entries has almost tripled since the competition was revamped in 2012. Brands need to find ways to package products, without harming the environment, and at the same time minimise the use of irreplaceable resources.
The use of Cardboard as a material supports a true circular economy as it is renewable, recyclable and biodegradable. It's great to see that so many young designers understand this idea and want to support our vision of cartons as the ultimate solution to avoid packaging waste.“
Tony Hitchin, Managing Director of Pro Carton
Jury
After a first round of judging, the jury met under the Management by Satkar Gidda (Marketing Director at the international design company Siebert Head) in The Hague to select the finalists from prototypes in four categories:
- Packaging for the food and beverage industry
- Packaging in other industries
- „Creative Cartonboard“: use of cartonboard outside the packaging market
- „Save the planet“: How cardboard can reduce or replace plastic
The judges also included senior retail representatives, a brand owner, packaging designers and a carton converter. A total of 25 designs were selected for the public vote in July, with the 10 finalists at the European Carton Excellence Awards Gala were invited.
Winner
The winners will be announced at the gala dinner at the ECMA Annual Congress on 19 September in Malta given. The main prize in each category is a fully funded trip to the Stora Enso cardboard factory in the Swedish forest and practical training at AR Packaging.
[infotext icon] Pro Carton is the European Association of the Cartonboard and Folding Carton Industry. Its aim is to promote cartonboard and folding cartons as an economically and ecologically balanced packaging medium. [/infotext]Source: Storm Communications
