Product and packaging in harmony at Metsä

Ringana implements its concept holistically and packs its cosmetic products and food supplements in sustainable and lightweight virgin fibre cartonboard from Metsä Board.
Active ingredients from nature packaged lightly and sustainably in the new Ringana product range. (Image: Metsä Board) Active ingredients from nature packaged lightly and sustainably in the new Ringana product range. (Image: Metsä Board)
Active ingredients from nature packaged lightly and sustainably in the new Ringana product range. (Image: Metsä Board)

Ringana implements its concept holistically and packs its cosmetic products and food supplements in sustainable and lightweight virgin fibre cartonboard from Metsä Board, one of the leading European manufacturers in this field. The packaging is produced and printed by the Austrian folding carton manufacturer Cardbox Packaging.

Today, beauty care, nutrition, fitness and mental well-being are considered to belong together and stand for personal satisfaction. This has an impact on consumers' lifestyles and also determines their choice of cosmetic products.

They should be free from artificial preservatives and synthetic ingredients, vegan and sustainable. The packaging should Emphasise brand identity and inform the consumer.

The new outer packaging of Ringana Caps offers enough space to present selected raw materials. (Image: Metsä Board)
The new outer packaging of Ringana Caps offers enough space to present selected raw materials. (Image: Metsä Board)

Precision, high-tech and nature

The Austrian manufacturer Ringana produces fresh, vegan natural cosmetics and natural food supplements that are particularly characterised by the use of highly efficient and antioxidant active ingredients from nature. Ringana research combines these in such a way that they complement and reinforce each other.

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The result is an optimised effect of the products. The company is thus positioning itself as a pioneer in the natural cosmetics and food supplement industry.

„We produce all of our products sustainably, without animal testing and free from harmful substances,“ explains Andreas Wilfinger, the founder of RINGANA. „The interplay of precision, high-tech and nature is what characterises our products.“

Minimised product packaging

The company guarantees sustainability along the entire value chain, including product packaging, which Ringana has already reduced to the bare minimum for many products.

„We list the ingredients in many of our fresh cosmetic products wafer-thin paper banderoles on. This allows us to dispense with additional outer boxes. In most cases, this simple banderole is completely sufficient to label the Mandatory information for a cosmetic product to map,“ says Wilfinger.

The necessary packaging for the natural cosmetic products and food supplements is made from sustainable materials. Ringana uses materials made from renewable raw materials.

In addition, the company has launched the first well-functioning cosmetics Reusable solution to the market: When a customer Ten empty glass cosmetics bottles and sends them back to Ringana, they will receive a cosmetic product of their choice free of charge. The returned glass bottles are recycled and then refilled.

For the folding boxes, the company uses Fresh fibre paperboard from Metsä Board, whose product range includes folding boxboard, food service cartonboard and white kraftliner for consumer goods, PoS and food service applications.

The Ringana Caps not only impress with their unique formulations, but also with their design. This is emphasised by Metsä Board Natural FBB (200 g). (Image: Metsä Board)
The Ringana Caps not only impress with their unique formulations, but also with their design. This is emphasised by Metsä Board Natural FBB (200 g). (Image: Metsä Board)

Fresh fibre cartonboard convinces

At Metsä Board, the virgin fibre comes from sustainably managed forests and thus achieves a particularly good ecological balance. After use, virgin fibre paperboard can be recycled depending on the municipal Recycling offer with high eco-efficiency recycling, reduces the volume of waste and makes an important contribution to the circular economy.

Another aspect is its Low weightLightweighting contributes to sustainability, as the lower wood requirement saves raw materials, energy and water during production, and a lower transport weight can also reduce emissions. This can also reduce the impact of disposal and recycling, so that lightweight cartonboard qualities reduce the overall CO2-footprint.

Other packaging features that are essentially aimed at the brand communication of beauty and luxury products are accurately applied images and lettering on pure white surfaces or clear colours as well as a Flawless appearance. The folding boxes for Ringana are manufactured and printed by Cardbox Packaging, an Austrian producer of high-quality and sophisticated cardboard packaging.

The high whiteness of Metsä Board's virgin fibre paperboard qualities ensures that even unprinted areas have a clean appearance. Their coating makes them excellent for printing and enables precise reproduction of brand colours and motifs.

Already honoured: The Ringana packs have been honoured with a golden Venus for „Packaging Design“. The CCA Venus Award is one of the most important creative prizes in Austria. The design is realised with Metsä Board Prime FBB (290 g). (Image: Metsä Board)
Already honoured: The Ringana packs have been honoured with a golden Venus for „Packaging Design“. The CCA Venus Award is one of the most important creative prizes in Austria. The design is realised with Metsä Board Prime FBB (290 g). (Image: Metsä Board)

Optimised lightweighting

Metsä Board not only continuously optimises the lightweight qualities of its products, but also ensures the stability and durability of the material. The Finnish company has just renewed its entire range of folding cartons.

Improved, high-yield pulp ensures even higher-performance cartonboard qualities and enables brand suppliers to save even more weight through optimised lightweighting. Safety is another factor that plays an important role in the packaging sector. Fresh fibres are naturally pure and clean, and cartonboard made from virgin fibre is characterised by excellent odour and taste properties.

[infotext]The virgin fibre cartonboard qualities offer ideal conditions for minimalist and fresh look which emphasises naturalness and is essential to the Ringana design concept. While an uncoated white cardboard back is characterised by naturalness, a coated inside offers ideal conditions for an additional print.

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