Beyond Meat packaging becomes more sustainable
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More modern and colourful. This is how the Berlin cola and lemonade brand Proviant wants to be seen. This will now also be reflected on the bottles. The colourful design update will be launched in the next few days.
The Berlin-based company Proviant has been producing natural smoothies, fruity spritzers, tangy lemonades and delicious colas since 2009. The brand uses high-quality organic or Fairtrade-certified ingredients and avoids the addition of colourings and flavourings
Brand image to be more standardised
The Berlin fruit manufacturer visualises its promise of quality with the brand slogan „Von der guten Sorte“, which was introduced at the time, and a new visual design for its communication. To make the brand image even more uniform, the products themselves have also been redesigned this year
Re-design to be communicated at the POS
The new design is colourful, dynamic and refreshing. Each variety is presented in its own bright colour to match the respective contents. If you look at the details, you will notice another difference. The illustration-style labels for lemonades and colas are adorned with sparkling, fresh bubbles, while those for spritzers feature splashes and fruit illustrations that emphasise the high juice content.
The new design will be communicated primarily at the point of sale. Well-known and proven advertising materials will be adapted to the new design and the redesign will take centre stage with the annual summer activation.
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