A new digital solution for closures enables manufacturers in the food and beverage industry to apply QR codes to the inside of closures. SIG is thus expanding the range of the PAC.ENGAGE QR code solution to include closures.
The market launch of One Cap, One Code offers effective opportunities in the area of online marketing. The digital solution for closures was developed in a first step with the combiGo closure for on-the-go packs onto the market brought. It enables QR codes to be affixed to the inside of the cap, which are only visible to the consumer when the cap is opened. visible after purchase and initial opening are.
QR codes expand digital communication
As QR codes are already well established on packaging, SIG is now also using the PAC.ENGAGE QR code technology for closures in order to optimise the Expand digital communication between brand and consumer. About the One Cap, One Code-With SIG's new solution, which is quickly and easily recognised by smartphones in less than three seconds, consumers can be entertained, informed and rewarded, increasing trust and loyalty.
Brands should entertain
More than 40 per cent of the world's population is online and over 70 per cent has a smartphone. This means that consumers are more connected than ever before. Millennials expect brands to entertain them, and the entire shopping experience should be much more than just the product. PAC.ENGAGE from SIG offers companies that want to get closer to consumers and Build up new target groups a variety of exciting options for communication.
„QR codes hidden in closures have a particularly personal touch. This new way of communicating with consumers offers our customers unique and entertaining online marketing opportunities.“ Hanno Bertling, Senior Product Manager Closures at SIG
The unique QR codes are hidden inside the fasteners. With a simple smartphone scan dynamic and appealing content can be launched immediately. This includes competitions, surveys, loyalty programmes or specific shopping offers. A link to the brand's website or social media channels is also generated more online traffic, increases interaction and boosts sales.
„IoT and associated innovations in the area of Connected Packaging open up new and creative ways of tracking and interaction. Our PAC.ENGAGE solution enables every product to function as a data-driven source of information and media. Our extraordinary user-friendly, coded closures will offer consumers a new, personalised and emotional experience. They also enable brands to build a close and interactive relationship with their target group.“ Ayed Katrangi, Senior Product Manager Digital Marketing at SIG
First SIG customer is already encouraging consumers to buy online
The first SIG customer to use the new PAC.ENGAGE One Cap, One Code-solution, the Inner Mongolia Yili Industrial Group Co, one of China's largest milk producers. The early adopter has launched fruit yoghurt on the market, where the QR code in the cap guides consumers to a WeChat mini programme full of fun content to provide information and entertainment.
In launching its latest online marketing solution, Yili is benefiting from its close collaboration with SIG and can now Encourage more offline consumers to buy online and build up a systematic customer database. This data collection offers valuable opportunities for the company's long-term brand strategy.
Source: SIG
