Markem-Imaje supports the Lunelli Group in adapting to EU regulations on wine labelling with a solution that applies scannable QR codes to paper and plastic labels during production.
Under Regulation (EU) 2021/2117, which came into force last December, all wine producers and suppliers in the EU must provide retailers with the most accurate and up-to-date nutritional and ingredient information possible, which is difficult given wine's tendency to change its composition. With Markem-Imaje's Smartdate thermal transfer overprint hardware Nutritional and ingredient data is managed automatically without the need for additional labelling or manual checking.
Compliance with the „EU Wine Regulation“, as it is commonly known, requires the collection of up-to-date data for each batch of wine using scannable QR codes. With the Markem-Imaje solution, these codes can be scanned quickly and easily. during production on paper or plastic labels are generated.
„Thanks to the innovative Markem-Imaje system, we can utilise the entire stock of existing labels without having to throw them away, thereby avoiding additional costs for the company. We also respect the value of sustainability, which is fundamental to all Lunelli Group brands.“
Leonida Fedrigo, Production and maintenance director of the company
As the CoLOS software is fully integrated into the Lunelli Group's ERP system, the The data retrieved via the QR code on the bottle label is automatically uploaded to the production line. The software also takes into account the frequent need for variations due to different label designs and thus adapts to the specific needs of each brand.
By simply changing the print colour with the Smartdate X65 thermal transfer printer (a technology in which Markem-Imaje has more than 30 years of experience), each label can be personalised with ease. In combination with the CoLOS software and an ERP system production is tracked in real time, This reduces waste and energy consumption and improves operational efficiency and environmental impact.
Source: Markem-Imaje
