Essen-based CPH GmbH, a manufacturer of high-performance adhesives for the packaging industry, has changed its name to CPH Adhesives GmbH. With the new name and a fresh brand image, the company is signalling a generational change in management.
The new name and modernised appearance of CPH Adhesives GmbH reflect the changes that the company has undergone in recent years. These changes go hand in hand with a Generational change in company management Marco Grüter (36) has taken over as the new Managing Partner after company founder Gerwin Schüttpelz (74) left the company in April 2024.
„Like many other companies, CPH was hit hard by the difficult situation on the global commodity markets that started with coronavirus in 2020. Since then, however, a great deal has happened at CPH to make us a reliable partner for our customers.“
Marco Grüter
According to Grüter, the new brand identity, including the logo and modern colour scheme, is a „logical step in conveying this important message“. CPH stands for Innovation, agility and reliability. With this strategic realignment, the company aims to remain a stable and reliable partner for the packaging industry.
Source: CPH Adhesives GmbH
