Berry has launched a fully recyclable, customisable bottle that is made from recycled plastic and allows for custom branding on all four sides.
The new rectangular bottle from packaging manufacturer Berry Global is made from up to 100 per cent recycled plastic (PCR) and is intended for the beauty, household and personal care sectors. The 250 ml Domino bottle features a 75 millimetre wide front and customisable side panels. This means that all four sides of the container can be printed, giving brands the opportunity to present themselves well on the shelf. The side sections can also be provided with a distinctive, textured embossing in order to a haptic experience for the consumer to create.
Made from high-density polyethylene (HDPE), the Domino bottle is fully recyclable, provided that appropriate collection systems are in place. The neck of the bottle is Suitable for a wide range of caps and closures, including for the recently introduced Wave2cc-solid plastic dispenser. The rectangular bottle shape also allows for more efficient stacking and Minimises wasted space on the shelf and during transport and storage.
The Domino bottle is available through Berry Agile Solutions, which specialises in fast delivery of samples, cost-effective customisation options and low minimum order quantities to help brands, to keep pace with the latest consumer trends.
„In a retail environment where consumers are influenced by how brands are presented on shelf, effective packaging and graphic design is crucial. We want organisations to be able to easily create eye-catching designs that meet their own brand objectives. Domino helps brands respond quickly to current consumer trends and create the ‚wow‘ factor at a lower cost.“
Joe Horton, Sales and Marketing Director at Berry Agile Solutions
SourceBerry
