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The premium pasta of the Antico Pastificio Umbro brand from Italy not only comes in a new packaging design. Mondi and Fiorini International have developed a new paper bag with a viewing window that is fully recyclable and offers the same protective properties as the previous plastic bag.
After a complete overhaul of the packaging design, Antico Pastificio Umbro decided to call on the expertise of Mondi and Fiorini International to bundle the Paper bag with viewing window for its premium pasta ranges. Once fully implemented, this new packaging solution will support the company's sustainability goal of reducing plastic by up to 20 tonnes of plastic can be saved per year.
The successful partnership between the two companies has resulted in an innovative paper bag design with a large windows made of transparent, recyclable and biodegradable cellulose through which the end consumer can see the contents. Thanks to the selected paper, the Bag is fully recyclable and offers the same protective properties as the previous plastic packaging. The pasta has the same shelf life and is kept safe during transport.
A New closure system sealed with a special hot-melt adhesive for food contactTogether with a reinforced patch on the underside, this improves hygiene and ensures easy opening. Made from renewable raw materials, the packaging can be easily disposed of by consumers in existing paper waste streams. The new pasta bag offers high printability, so that all brand and product messages can be communicated effectively, and it has good runnability on filling machines.
"Ethical and environmental responsibility are the values that guide the daily activities of Fiorini International. These same values, together with research into market trends, innovative technologies and a qualified manufacturing system, were the key elements we used in this exciting transformation project. Together with Mondi, we have developed the best performing paper solution for the pasta bag. We are proud to be part of a sustainable mission and we recognise that this requires a systematic and collaborative approach between stakeholders in the supply chains, from producer to consumer. This includes engaging consumers in initiatives to raise awareness of sustainable consumption and lifestyles through packaging information. The partnership with Pastificio Umbro is a successful pilot project in which Fiorini International's experience, research, innovation and technology have defined a sustainable production model that is perfectly integrated into a brand strategy and a shared mission."
Pietro FioriniSales Director Packaging Division at Fiorini International
Recognition for recyclability
The packaging has been Upstream Innovation Guide to Packaging Solutions by the Ellen MacArthur Foundationwhich will be published in November 2021. It was also part of The Waste Age exhibition, organised by the London Design Museum and the Ellen MacArthur Foundation, which was open to the public between October 2021 and February 2022. Here it was recognised as an innovative example of replacement for better recyclability, an approach in line with the Foundation's vision for a circular economy for plastics.
"We used our customer-centric EcoSolutions approach to develop this recyclable packaging and worked very closely with Fiorini International and Antico Pastificio Umbro. This is a great example of best practice in developing packaging that keeps materials in circulation and contributes to Mondi's MAP2030 sustainability goal of making 100% of its products reusable, recyclable or compostable by 2025. In addition, we are delighted to have been part of the Ellen MacArthur Foundation and London Design Museum's Upstream Innovation installation, which is about rethinking packaging and developing solutions that are consciously sustainable: This means focusing on the purpose while optimising the material and even changing it completely if necessary, as with this new paper bag for pasta."
Massimiliano Scottà, Head of Sales Region South & America Kraft Paper at Mondi
Source: Mondi Group
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