Red Dot Award for ABB

The Swiss automation company ABB has received yet another award. The Zurich-based company received a Red Dot Product Design Award for the IRB 390 delta robot. The robot has been designed for picking and packing at high speeds.

The worldwide Red Dot Design Awards recognise excellence in product design. The jury - consisting of over 50 international design experts - scrutinises and evaluates thousands of entries every year. This year, it placed a special focus on products that are characterised by their design and a high degree of innovation - all attributes that have been incorporated into the development of the FlexPacker. The award reflects the importance of design in robotics. This is because more and more automation solutions are coming onto the market that are designed to work together with humans and complement their capabilities in order to make production safer and more sustainable.

"I am delighted that we have received this prestigious award for the IRB 390 FlexPacker," says Marc Segura, Head of the Robotics Division at ABB. "We have worked closely with our customers and developed a robot that enables us to meet the increasing demand for shelf-ready packaged products. Our innovative solution combines speed, load capacity and dexterity, enabling our customers to make their systems more flexible. They can also cope with increasing production volumes with small quantities, a high mix of variants and high payloads. With its clear, simple and modern aesthetics, the IRB 390 also inspires confidence among users."

The FlexPacker delta robot from ABB is designed for high-speed order picking with high payloads and for the efficient packaging of goods weighing up to 15 kilograms. During its development, particular attention was paid to shelf-ready packagingIt can therefore also orientate and sort products vertically, making it ideal for the food and beverage, pharmaceutical and consumer goods industries. The tilting axis of the five-axis version of the robot creates added flexibility and makes secondary packaging faster and more efficient.

Source: ABB