In April 2021, P&G Beauty is introducing a new refill system for shampoos from the Pantene Pro-V, Head & Shoulders and Herbal Essences brands. At the same time, the company is setting more recycled plastic in its packaging.
The new system „Refill the Good“ from Procter & Gamble is intended to help the company bring forward the packaging targets it has set itself for its hair care brands from 2030 to 2021. By the end of 2021, all conventional shampoo and conditioner bottles are now to be Fully recyclable and reduce the use of new plastic by 50 per cent compared to 2016. The company aims to save 300 million new plastic bottles in Europe every year from 2021.
Refill system for shampoos: Refill the Good
With the Refill-the-Good refill system, the shampoo bottle consists of 100 percent aluminium with an integrated pump dispenser. The recyclable refill pack contains 60 per cent less plastic than the standard shampoo bottle (per ml compared to the standard shampoo bottle). By using the refillable bottles over the long term, the consumer can actively contribute to reducing the number of new plastic bottles produced.
„Our aim is to both reduce plastic and to create a Long-lasting option that are safe to use in the bathroom. Aluminium combines all these attributes: It is durable, does not rust and is recyclable. In addition, it is safe to use in the bathroom as it is stable and not fragile like glass. Our refill packs are made from mono-PE material and are recyclable.“ Jürgen Dornheim, Director of Sustainable Packaging and Innovation at Procter & Gamble
The refill system for shampoos will be introduced for the Pantene Pro-V, Head & Shoulders and Herbal Essences brands in Germany, Austria and Switzerland from April 2021.
More use of recycled plastic
P&G Beauty had already started to continuously reduce the use of virgin plastic in its packaging in 2016. From April 2021, new plastic will no longer be used for Pantene Pro-V and Head & Shoulders shampoo and conditioner bottles. 40 per cent recycled plastic replaced. According to the company, the Herbal Essences bottles will already contain 100 per cent recycled plastic as they are made from PET material.
Dr Katharina Marquardt, Director of Science Communication and Sustainability at P&G Germany, Austria, Switzerland, explains: „Keeping plastic in the cycle is very important to us. That's why Procter & Gamble is making its packaging recyclable and continuously increasing the proportion of recycled plastic across its wide range of packaging.“
Source: Procter & Gamble Germany GmbH & Co Operations oHG
