RFID for McDonald's reusable packaging

The food-safe, heat- and water-resistant RFID solutions from Checkpoint have been developed through laboratory tests and product consultations and are suitable for all reusable containers - from cups and bottles to chip trays. The packaging can be customised with a automated database monitored and tracked can be used. This database provides McDonald's France Real-time data on stock levels - including type and quantity of containers - and replenishment requirements with an accuracy of up to 99 per cent. The automated track-and-trace function also allows restaurants to determine the location of nearby reusable packaging - for example, in the event that a container has been accidentally disposed of in a bin.

„With the new French legislation that came into force at the beginning of this year, industry players are facing a unique challenge. Europe has set itself the goal of creating a circular economy within the next decade, and there are a number of obstacles along the way.“

Julien Thibult, RFID Sales Manager at Checkpoint France

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„As brands and retailers are committed to paving the way to a greener future, they need to adapt their business practices accordingly - and preferably without negatively impacting their bottom line. We have developed an RFID solution that supports McDonald's France and meets their requirements. It not only enables the company to improve supply chain operations and transparency, but also to future-proof the brand's business in terms of the environment and natural resources.“

Frederic Boukara, Head of Business Unit France at Checkpoint Systems

Source: Checkpoint Systems