Owens Ilinois, Inc. (NYSE: OI) and Rhodius Mineralquellen have jointly unveiled a new design container that will be available at selected retailers from mid-November. The highlight of the returnable glass bottle is the high-quality embossing of the volcanic landscape in the neck area with an adjacent wave look, which indicates the origin of the premium mineral water.
At the centre of packaging development was the strong Identification with the Volcanic Eifel. The O-I design team took care to reflect nature and freshness in the embossing details and liaised closely with the owner-managed family business. These details are intended to differentiate the product on the shelf from competitors in the non-alcoholic drinks sector. The high display impact is further emphasised by the coloured premium labels with a metallic look and drop shape achieved.
The medium of glass benefits from the current sustainability trend and enables Rhodius to grow and attract attention in the premium segment. Glass bottles are also „table-ready“ and look good on a beautifully laid table.
„We offer consumers a wide variety of packaging so that they can choose the ideal container for every preference and occasion. With the designer container, we are not only addressing existing customers, but also new users, especially quality and design-orientated buyers,“ says Frauke Helf, Managing Partner of Rhodius.
Fast realisation
O-I quickly realised its customer's design ideas: It took just over four months from the final design finding to series production, during which time design, sample mould ordering, sampling, sample approval, complete mould set ordering and series production were carried out. The success factors for this are, on the one hand, the dedicated employees in Holzminden in the areas of design, production and sales and, on the other hand, the flexible and scalable technology used.
In terms of design, O-I relies in particular on PTC Creo, one of the best CAD suites for concept development. Using „Multi Gob Manufacturing Technology“, the glass expert can also offer highly flexible production batch sizes and production ranges, as it can fine-tune individual parameters precisely according to the design.
[infotext icon]Rhodius mineral water is certified by the SGS Institut Fresenius. „Premium mineral water in organic quality“. It therefore fulfils stricter requirements and undergoes a more demanding testing process than is required by law for natural mineral water and tap water[/infotext].Source: O-I
