Dutch juice producer Riedel is switching its „Van de Boom“ fruit syrup brand to carton packaging from SIG.
Riedel, a producer of fruit drinks in the Netherlands, has announced that it will no longer offer its syrup brand „Van de Boom“ in aluminium bottles, but in carton packaging from SIG. The changeover is part of the company's sustainability strategy and is being made with the support of SIG, whose carton packs are based on the packaging material „SIG Terra Forest-based polymers“.
According to SIG, 95 per cent of the materials used come from renewable, forest-based sources. The raw cardboard comes from FSC-certified forests, the polymers are ISCC PLUS-certified via a mass balance system and the aluminium component is certified according to the standards of the Aluminium Stewardship Initiative (ASI).
Reduction of the CO₂ footprint
According to a life cycle assessment by SIG, the use of the new cardboard packaging could reduce CO₂ emissions by up to 43 per cent compared to standard materials.
Riedel plans to gradually switch the majority of its portfolio to carton packaging from SIG. The company has been relying on packaging with forest-based polymers since 2018 and replaced small PET bottles with SIG Smile carton packaging in 2022 - according to Riedel, with emission savings of around 75 per cent.
Source: SIG
