Today Sabic announced its cooperation with Estée Lauder Companies. The cooperation also includes cosmetics packaging manufacturer Albéa. Together they are developing a sustainable cosmetic tube packaging for the natural brand from Lauder: Origins.
So in future, Origins' bestseller, an active charcoal face mask, will be sold in a tube made of certified recyclable polypropylene which originate from a revolutionary recycling process.
What is so revolutionary about it?
The advanced recycling technology of Sabic regenerates plastics that are difficult to recycle and would otherwise have been destined for incineration or landfill. The plastics are shredded to produce a purified chemical precursor, which is then used as a raw material to produce high-performance plastics - in this case polyethylene and polypropylene. By utilising this innovative technology, Origins and Estée Lauder Companies, Sabic and Albéa are driving the pace of development required throughout the value chain to drive a circular economy.
"We are proud to partner with Sabic and Albéa on Origins' industry-first sustainable packaging innovation to further our focus on reducing the potential environmental impact of a package throughout its lifecycle. Exploring the uses of post-consumer recycling - PCR - is an incredible resource to advance our sustainable packaging goals, and we look forward to bringing a more advanced PCR solution to market." Sushil IyerVice President, Global Packaging, The Estée Lauder Companies
If you call yourself a pioneer in natural cosmetics, you have to act accordingly
Origins calls itself a pioneer in the field of "natural cosmetics". Accordingly, investing in sustainable packaging solutions is one of the brand's core values. The aim is to reduce its own environmental impact by 80 per cent by 2023.
"The new Origins packaging is the result of true collaboration and innovation and another step forward in closing the loop for used plastics. We are committed to working with partners across the value chain to work towards a more sustainable, circular future" Mark Vester, Circular Economy Leader at Sabic
Sabic's Trucircle offering ranges from recyclability design services and mechanically recycled materials to certified circular products from chemical recycling of used plastics and certified renewable polymers from bio-based raw materials. It also offers traceability along the supply chain, from raw material to end product.
Source: SABIC
