New packaging for pet collars. Another star of Packaging 2024, because that's what the German Packaging Award 2024 is for.
Sustainability: overall concept
Elanco, Uwe Müller, Roman Meissner
new packaging for animal collars (against fleas, ticks etc.)
Paper, cardboard, carton
Germany
The idea behind this packaging is a further development of the previous can, which was made of tinplate and had a PET sleeve. The result is a pulp can with a sleeve, which should lead to a significant reduction in the CO2 footprint.
The stand allows upright shelf positioning without a display for the first time. A tamper-evident label ensures the first opening by the customer.
The previous packaging, in this case for a dog flea collar, consisted of a tinplate can with a PET sleeve. We switched to a pulp tin with a cardboard sleeve.
The advantages are a significant CO2 reduction of around 70 per cent, including a considerable reduction in overall weight.
Another positive feature is the ability to position the packaging upright on the shelf.
The overall concept was convincing in terms of material substitution and reduction as well as energy savings.
In this series, we present award-winning solutions. First all 41 Winners of the German Packaging Award 2024.
The award ceremony will take place on 24 September at Fachpack in Nuremberg. The Gold Awards which recognise particularly pioneering innovations.
A list of all award winners you can find here.
