With drupa 2024 just a few days away, Leonhard Kurz will be there as a Platinum Partner of the trade fair and, under the motto „Re:think what's possible“, will be demonstrating that security and attractiveness are not mutually exclusive - on the contrary, they go hand in hand.
When talking about print finishing, most people have bright colours, brilliant metallisation or iridescent hologram effects in mind that attract everyone's attention. However, Kurz's Trustseal shows that security labels are much more than just eye-catching. With the help of this versatile solution security labels can be individualised, so that they perfectly match the customer's brand. Possible is a Range of visual highlights, including fascinating depth and hologram effects as well as sharp-edged graphics with a free choice of shapes in single-image decoration. At the same time, Trustseal allows products to be equipped with a broad portfolio of security features. The solution is ideal for finishing paper/cardboard packaging, shrink sleeves, paper and PET labels, among other things.
Combined expertise for reliable protection against counterfeiting
Together with the subsidiary Scribos, Kurz demonstrates, how physical and digital product protection can be linked. The ValiGate security solution reliably prevents counterfeiting attempts thanks to double encryption. At the same time a unique security pattern with an intelligent structure Each QR code has a copy-protected identity. The solution is supplemented by a digital component that can be customised and easily checked on the product to be protected using a smartphone. No adapter, app or training is required. A patented encryption algorithm provides direct information about the authenticity of the product. ValiGate is very well suited for the protection of tax stamps, as the solution significantly increases the difficulty of copying or duplicating the stamps. This prevents tax fraud at the root.
Another innovation is the diffractive tax stamp paper from Kurz, which combines security and sustainability. This paper is provided with security features directly by Kurz - even before delivery to the security printers. The security features of the Trustseal portfolio, such as Microtexts, simulation of fluorescent fibres or taggants for use.
At drupa, visitors can also get an exclusive first impression of a new security product with DynaKey. This multifunctional security solution is suitable for use in numerous industries, including consumer goods, electronics and luxury products. DynaKey enables the Verification by means of an integrated verification tool for the end user without the need for an external tool. The user-friendly solution creates trust in the brand and the product. Kurz will be demonstrating how this works live at drupa.
More overview along the supply chain
Trustcode is another key pillar of Kurz's security solutions. This solution uses digital coding on the product or packaging to enable Effective product authentication and track & trace options from production through the entire supply chain to the customer. Trustcode is a cost-effective application that can quickly and accurately detect any grey market activity or counterfeit products. In addition to product traceability, Trustcode offers the possibility of quickly and easily recording and providing order processes, warehousing and other internal data.
Digital product passport: Proof of sustainability with additional functions
As part of an upcoming EU directive, the Digital Product Passport (DPP) will become a mandatory digital labelling requirement for most manufacturers, which must be applied to products and packaging. Together with its subsidiary Kurz Digital Solutions, Kurz is already offering all manufacturers a Digital Product Passport solution. This enables customers to prepare for the EU directive at an early stage and also provide new product and service offerings for customers via product coding. Manufacturers can store important product information behind the coding, The information includes environmentally relevant indicators such as the CO2 balance, resources consumed or recyclability. However, services relevant to customers, such as instructions, tutorials, spare parts catalogues, online warranty checks and information on repair options or sales and marketing offers, can also be stored. The use of the DPP enables manufacturers to a new form of digital customer interaction for more customer satisfaction, customer loyalty and therefore more sales. In addition, the Digital Product Passport can be combined with all physical security elements from Kurz to effectively secure products against counterfeiting - or with all the functions of the Trustcode base described above as a track & trace solution.
Visions become reality
The Digital visualisation of finishes poses challenges for the graphics industry. How can haptic effects, transparency, matt and gloss effects or light fastness be effectively displayed on a screen? Until now, there was no reliable all-round solution for this. Together with its subsidiary Kurz Digital Solutions, Kurz has therefore developed software for quick and easy 3D visualisation of finishes for packaging and label design and now presents the Dreamcomposer. With the help of the software, a finished, refined 3D model is created from a PDF document template in just a few steps. More than 100 transfer decorations and exclusive effects can be displayed - and the creations can be coordinated directly with the customer via a viewer link.
Source: Leonhard Kurz
Leonhard Kurz at drupa 2024: Hall 3, Stand E71
