The new Söhnlein Brillant Limited Edition is aimed at strawberry and unicorn fans alike: Söhnlein Erdbeere, the flavoured wine-based drink, will be available as a colourful unicorn edition for a limited time from July. The cheerful design is intended to appeal to the growing fan base of the enchanting mythical creature and provide extra buying impetus on the sparkling wine shelf.
Unicorn loves strawberry
For the summery unicorn edition of Söhnlein Erdbeere, a high-quality, printed Sleeve which puts the bottle in the visual focus of consumers with its new eye-catching look. The colourful design with the unicorn is intended to attract attention at the POS and set the tone for sales. After the end of the unicorn campaign, Söhnlein Erdbeere will retain the sleeve in the feminine strawberry design.
Fruity summer drink
Söhnlein Erdbeere combines a fruity, fresh strawberry flavour based on natural aromas and fine sparkling water. The result is a mixed drink with a tantalisingly delicate strawberry aroma and a fine, pleasant sweetness. The resealable bottle ensures sparkling enjoyment even after the first opening.
