Specialised Packaging Group (SPG), a US provider of sustainable protective packaging solutions based in Charlotte, has unveiled its new brand identity. According to the company, the rebranding emphasises its commitment to driving innovation and sustainability in the packaging industry.
The new look includes a modernised logo, an adapted visual language and revised messages that emphasise the company's innovative strength and focus on customer-specific packaging solutions for industries such as automotive, aerospace, energy, electronics and medical technology.
According to Joe Gumbis, Chief Commercial Officer at SPG, the new brand identity reflects the core of the company - innovation, collaboration and commitment to customers. The rebranding is also intended to strengthen the company's positioning as a provider of sustainable and circular packaging solutions.
The new brand strategy accompanies SPG's ongoing investments in locations, technologies and services. The aim is to further increase the performance of protective packaging, optimise supply chains and support customers' sustainability goals.
Source: Specialised Packaging Group
