Education and training

Start of training at Heidelberg: digital and dual

The new training year starts at printing press manufacturer Heidelberg. Digital learning content is becoming increasingly important in all professions.

1 September 2020

Apprentices with VR glasses at Heidelberg

Digital learning content, sometimes using virtual reality technologies, is playing an increasingly central role in practically all professions. (Image: Heidelberger Druckmaschinen AG)

Start of training at Heidelberger Druckmaschinen AG on 1 September 2020: In view of increasing digitalisation, more and more digital training content is making training more attractive.

Regardless of the ongoing Covid-19 pandemic 99 young men and women are once again starting their training or dual study programme in the 2020 training year at one of the company's four locations in Wiesloch-Walldorf, Brandenburg, Amstetten and Ludwigsburg.

Apprentices and students at the Heidelberg Wiesloch-Walldorf site — At Heidelberg's Wiesloch-Walldorf site alone, more than 70 young people began their training or studies on 1 September 2020. (Image: Heidelberger Druckmaschinen AG)

The The focus is on production-related professions such as training as a mechanic, mechatronics engineer, electronics technician or logistics specialist.

New training year with more digital content

In view of increasing digitalisation in all areas of the company and new digital business models digital learning content in particular using the latest technologies, The use of augmented reality technology, for example in service or the maintenance of printing presses, is becoming increasingly important. This applies to technical and IT-related professions as well as to commercial areas and dual study programmes in all disciplines.

In the dual study programmes, which are becoming increasingly popular with prospective students, not only because of their combination of theory and practical projects in the company, the topic of digitalisation also plays a central role.

The dual study programme Digital Media/Media Management and Communication for e-commerce or mobile applications, for example. Media project planning, research and automation are also added later on. The degree programme in Business informatics core competences from the fields of business administration and information technology are taught. All dual study programmes are about developing your own ideas and trying them out in practice as soon as possible.

„We focus on the next generation. As the world market leader for sheetfed offset printing presses, we offer the best opportunities for highly qualified training and, as a rule, a permanent job afterwards. This year and in previous years, we have taken on practically all graduates, as we need young people with their ideas and their passion - and that's exactly what we do. an important investment in the future of Heidelberg." Prof. Rupert Felder, Head of Human Resources at Heidelberg

Source: Heidelberger Druckmaschinen AG