RumChata is already a hit in the USA, and now the rum is coming to German retailers - presented in Caribbean-inspired gift packaging from the STI Group.
For the drink made from five times distilled Caribbean rum, cream from Wisconsin and six exquisite spices from all over the world the STI Group realised packaging that is intended to bring a Caribbean feeling to the POS in the run-up to Christmas: The packaging design is matched to the white colour of the rum bottle and allows the casing to merge with the contents. Soft-touch and gold foil finishing ensure a special look and feel. Colourful design elements such as palm branches, blossoms and parrots attract attention and communicate the Brand message.
Material savings and flexibility
The Folding box with automatic bottom can be easily erected, a fixing in the lid keeps the bottle in the packaging. The viewing window not only arouses curiosity about the contents, but also has another purpose: when folded inwards, the cut-out Double product protection as additional fixation and saves material at the same time. With the help of a flexible insert, the gift packaging can be fitted with either one or two jars.
Source: STI Group
