Gin continues to hold the title as the cult spirit of the moment. So it's no wonder that a whole world of accessories has opened up around the noble drink, such as special gin glasses. Riedel has teamed up with the folding carton specialists from the STI Group to package these.
In order to promote the limited-edition set in stores in an eye-catching way, Riedel needed packaging that would adequately protect the fragile contents, be efficient and communicate the product's character as a marketing tool. „In line with our slogan ‚Form follows function‘, not only our products but also their packaging must translate the Riedel brand message for the customer at first glance„, says Cindy Stephan, International Project Manager at Riedel. „With the STI Group we had a partner for the realisation who could do both: efficiently and elegantly!“
The message of the packaging for the gin glass set is clearly classy. The combination of uncoated material, the deep matt black colour and gold decorations on all sides give the limited edition a high-quality and exclusive look. In addition, the corrugated cardboard construction offers sufficient product protection for the fragile contents without additional inlay material or bubble wrap, is easy to erect and can be filled quickly.
Source: STI Group
