At drupa 2024, the STI Group's folding carton experts will be presenting smart packaging solutions with digital product information at the „Touchpoint Packaging“ stand - with virtual reality, augmented reality and the digital product passport.
As part of the European Green Deal, a Digital Product Passport (DPP) will gradually become mandatory for various industries from 2030. Electrical appliance manufacturers are among the first industries, followed by textiles, toys and cosmetics. In this way, the EU wants to promote the circular economy and disclose the environmental impact of products and their packaging digitally. The information that consumers by scanning a code on the packaging The information received with the smartphone includes the manufacturer and origin, materials used, product properties and composition, recyclability and environmental impact.
If a dynamic multifunctional code is applied to packaging, the underlying data can be easily updated and customised to the user, location, language, time and other parameters. The scannable 2D code on the packaging combines the GS1 Digital Link with the Digital Product Passport.
Some information that would previously have had to be printed directly on the packaging can be stored precisely and personalised with the dynamic multipurpose code from info.link can be used. Consumers can scan the link without a special app. If the information changes, there is no need to produce new packaging as the digitally stored data can be adapted dynamically.
Future-ready packaging
The STI Group is focussing on how to develop sustainable packaging in line with legal requirements and digital concepts. During the 11 days of drupa, the folding carton experts will present innovative best-practice solutions and exciting presentations on the Touchpoint Packaging stage. Touchpoint Packaging brings together experts from all areas of the value chain, from designers to branded goods manufacturers. The joint stand coordinated by the epda (European Brand & Packaging Association) will showcase solutions on forward-looking packaging topics such as connected packaging, the circular economy and regulation.
Source: STI Group
STI Group at drupa 2024: Touchpoint Packaging, Hall 3, Stand B31
