Oh what a night! In addition to two gold awards and one silver and bronze each, POPAI UK & Ireland also presented the STI Group with the Display of the Year Award in the „Temporary Display“ category.
The night of the POPAI Awards ceremony in London on 8 October 2019 was all about the latest POS and display trends. InContrast, the UK subsidiary of the STI Group, celebrated the outstanding result together with its customers.
STI Group Managing Director Andrea Wildies was particularly pleased that the Ferrero children's display was honoured as Display of the Year in the Temporary category. „The POPAI jury judged this display to be `A superb value for money“, which is exactly right," said Wildies. Andrea Wildies. „With our displays and packaging, we offer our customers exactly the added value that the brand demands - and we do it cleverly and attractively.“
Gold and the special award - a monster success for the Ferrero display. The jury praised the practical and cost-efficient features on the one hand, and the toll 3D effect of the development. The monster display for Ferrero children's products is shipped flat-packed, can be set up in one easy step and impresses with a 3D eye-catcher that attracts attention, offers interaction and promotes sales.
Gold, silver and an unmistakable Caribbean flair
The POPAI Gold Award was also presented to the Team from Kärcher are delighted. The stability and simple construction combined with a great look made the unmistakable bright yellow display as the winner in the Home & Garden category. It's no wonder that the strong-selling second placement was immediately reordered by the Halford Stores DIY chain.
For the launch of the Unilever brand Tresemmé the designers of the STI Group took up the look of the new hair care product and made it big in the truest sense of the word: the Product-look display made the launch a success and reaped a Silver award in the Cosmetics & Beauty category. The fact that surplus material was actually used to stabilise the display body - and not simply disposed of - was also worthy of praise from the jury.
The design team created a Caribbean feeling in rainy English pedestrian zones with the Window dressing for Vita Coc. The organic supermarket chain Whole Foods had its shop windows fitted with the attractive Vita Coco decoration to support the launch of coconut water - for twice as long as originally planned because the response from customers was extremely positive. Hidden fans create movement in the ceiling hangers, reinforce the brand message and serve as an emotional customer stopper. The interplay of window stickers, standing and hanging decorative elements resulted in an impressive 3D presentation and was awarded bronze by the POPAI jury.
More than 400 awards for the STI Group
The STI Group presents its Design expertise proven in numerous national and international competitions. The group of companies has received more than 400 awards to date. The international association Shop! honours outstanding sales promotion concepts worldwide with the POPAI Award. In 2019, the STI Group was already among the winners in Germany, France and the UK.
Source: STI Group
