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Stronger networking at ProSweets and ISM

ProSweets will take place from 28 to 31 January 2024. ISM will take place at the same time and the trade fairs aim to create added value through synergies.

ProSweets will take place in Cologne from 28 to 31 January 2024. Exhibitors from more than 25 countries will come together to showcase their solutions. ISM will take place at the same time and the two trade fairs aim to offer visitors added value through their synergies.

Major industry players are back on board in Cologne. Visitors can expect many new features, such as a Interactive event programme in the „Packaging & Packaging Materials“ and „Raw Materials & Ingredients“ exhibition areas“The new event experience is enhanced by sensory experiences such as touching, smelling and tasting. The „Special Show Sustainable Packaging“ addresses the origin and procurement of products and their raw materials as part of the sustainability debate.
 
In the special „InGREENients“ area, an exhibition using unusual ingredients Sustainable snack innovations from around the world. Here, exhibitors and visitors can enter into direct dialogue with selected start-ups for future collaborations and present their products in the Collaboration area.

Cooperation for more synergy

Together and in close coordination with the ISM, the world's leading trade fair for confectionery and snacks, will be held in 2024. Synergy effects for both trade fairsISM exhibitors who are already on site can take part in coordinated guided tours of all segments of ProSweets. The main focus here is on Sustainable packaging concepts in the foreground. ISM exhibitors can also send their employees who are specially trained for the ProSweets relevant visitor groups, such as from production and development, are invited to visit the trade fair.

The programme on the Expert Stage includes exciting trend presentations and other industry-specific focal points. The ProSweets Cologne Party on Monday evening is also back. ProSweets Cologne and the ISM will cover the The interlinking of the two trade fairs means that the entire value chain for confectionery and snacks can be covered. and make Koelnmesse an international hub for the entire industry with its unique range of products and services.

Source: ProSweets

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