Do you want to do without single-use packaging? The so-called unpackaged shops have taken up the cause and are focussing on sustainability, organic quality and a conscious approach to consumption. The market research institute SPLENDID RESEARCH has investigated the extent to which this appeals to consumers.
In the representative survey conducted in March 2018, a total of 1,016 German citizens aged between 18 and 69 were asked online about the level of acceptance of the Unpackaged shops and the reasons for their approval or rejection. The study concludes that 71 per cent of customers are enthusiastic about the concept of unpackaged shops. However, only eight per cent have actually made a purchase in such a shop. „The topic therefore still harbours great opportunities for retailers,“ explains study director Nadine Corleis. Especially as three quarters of Germans are open to using their own containers when shopping.
Why shop without packaging?
What motivates customers to shop in an unpackaged shop? 73 per cent like the fact that such shopping Packaging avoided and almost as many, 72 per cent, mention the topic of Environmental protection as a reason. At least 27 per cent like the idea of being able to Customised combinations that are otherwise not available in stores. A rather smaller proportion, 17 per cent of potential customers, state that they do not want to support large corporations by shopping in such a shop.
Concerns about a lack of hygiene
What reasons speak against shopping in an unpackaged shop? 58 per cent of those who cannot imagine shopping there cite the following as the main reason Alleged lack of hygiene. Still 51 per cent of those who refuse to buy packaging say that the lack of a shop prevents them from shopping in an unpackaged shop. This harbours great potential for retailers: „Conversely, this would mean that these people would buy from such a shop if they had one nearby,“ concludes Corleis.
Favourite goods
What is your favourite thing to buy without packaging? Fruit, vegetables and Nuts share the top three places. After all, they are also easy and safe to transport and are already frequently sold unpackaged in food retailers. Yoghurt and honey are in last place with 22 per cent each. „In these cases, it is difficult for customers to imagine packing the products in the shop first,“ explains Corleis.
The complete study is available at http://www.splendid-research.com/studie-unverpackt-einkaufen
