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McDonald's showcases sustainability at Gamescom

Making sustainability a fun experience. McDonald's Germany is presenting itself at this year's gamescom with this aim in mind. For the first time, the company is combining its commitment to gaming with sustainability communication

Making sustainability a fun experience. McDonald's Germany is presenting itself at this year's gamescom with this aim in mind. For the first time, the company is combining its commitment to gaming with sustainability communication

With the new and sustainable concept „gamescom goes green“, gamescom and its partners want to play a pioneering role in climate protection. In addition to supporting the gamescom forest, McDonald's Germany is also taking up this commitment in this year's on-site activation and presenting the brand's most important sustainability measures in a playful way as part of its „Better M“ trust campaign.

“First graze, then wrap!” Under this motto, the fast food company served the first premium burger wrapped in grass paper in autumn 2021. (Image: McDonald's Germany)

Focus on recycling and less waste

At the stand in Hall 8.1, gamescom visitors are invited to experience McDonald's Germany's commitment to sustainability in a playful way.

The highlight of the 180 square metre stand is the so-called „Better M“ cube, which will be transformed into the first official McDonald's Escape Room. As part of the McDonald's crew, the aim is to solve various puzzles in a replica mini-restaurant in order to crack „THE CUBE“ high score in a battle against time.

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In addition to the Escape Room, McDonald's will take visitors to the stand on a journey into a more sustainable future with the help of mini-games in augmented reality. The company is focussing on the topics of plastic and waste reduction as well as recycling. 

gamescom is taking place in the Cologne exhibition halls until Sunday (28 August). 

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