Since the merger of Humana and Nordmilch, the DMK GROUP has been driving forward the development of new markets in order to expand the sales base for its dairy farmers. In addition to the existing close trade relations within the EU, there is also great potential in German export products outside Europe. In addition to the high quality of DMK brand and private label products, their targeted marketing and further development form the basis for the company's success.
Since the merger of Humana and Nordmilch, the DMK GROUP has been driving forward the development of new markets in order to expand the sales base for its dairy farmers. In addition to the existing close trade relations within the EU, there is also great potential in German export products outside Europe. In addition to the high quality of DMK branded and private label products, their targeted Marketing and Further development the basis for the company's success.
Drop-shaped and curvy - the Tassenschmieger
Who hasn't experienced this? The coffee cream in small round tins falls easily from the saucer and the contents sometimes spill out when opened. For the MILRAM and Oldenburger brands, an unusual packaging innovation for coffee cream and condensed milk was therefore developed, which was honoured by German caterers with the „Catering Star“. The concept of the „Tassenschmiegers“ was successfully realised together with Bosch Packaging Technology. The innovative packaging design is characterised above all by its teardrop shape out. The single-serve portions are popular and practical, as the new shape can also be Splash-free opening and Drip-free pouring guaranteed.
Successful collaboration
It took around two years from the initial idea to the actual realisation of the packaging design, as such a project involves a number of new challenges. „The conventional round shape has been learnt, the drop-shaped design is something new. Not only for consumers, but also for us as producers,“ reports Sönke Ingwersen, Production Manager at the dairy company since 1980. DMK once again chose packaging specialist Bosch Packaging Technology for the realisation of this challenging project due to the good cooperation that has existed for over three decades. The focus was also on economic aspects: „We had now created a new design, but also a shape for which we would probably need more packaging material. However, it was important to us that we no higher material consumption cause. And in fact, the new packaging design has no disadvantages in terms of sustainability and costs,“ the expert continues to emphasise.
After DMK approached Bosch with a sketch of the design and strict specifications for material consumption, the machine manufacturer tested the implementation on its machines. In the end, the TFA 2520 thermoforming machine was chosen, whose moulding tool could be individually adapted to the needs of the development. „The TFA 2520 was the only thermoforming machine that came into question for our requirements. Bosch really has a unique selling point here. It was also important for us to cooperate with Bosch, as we have already had many years of good experience with their machines and service,“ says Ingwersen, summarising the reasons for the decision.
The moulding tool of the TFA 2520 thermoforming machine can be individually adapted to the customer's requirements.
Sterile packaging thanks to special aseptic technology
The thermoforming machine used was developed by Bosch to pack liquid and viscous products - such as coffee cream - aseptically in thermoformed cups. The special technology enables a long shelf life for food products without the need for cost-intensive post-sterilisation, cooling or the addition of preservatives. High-precision filling equipment, low material consumption and low maintenance costs ensure a long shelf life. economic mode of production. In addition, the Robust machine construction reliable production and a long service life.
„The quality of the machine was very important to us,“ says Ingwersen, explaining the decision in favour of the TFA 2520. germ-free. If 100,000 product cups are opened, the consumer will not find a single non-sterile cup.“
Fast implementation and optimum results
The „Tassenschmieger“ was a complete success. After the customised production of the complex machine had taken around a year, commissioning went without any complications. Production started just four weeks after delivery. The solution from Bosch Packaging Technology impressed with its innovative technology and outstanding service.
„The end product is an innovative shape that has never been seen on the market before. A real Unique selling point, as we had imagined. It was important that the shape was right and that the container met our requirements,“ says Daniela Dethmann, Senior PR Officer Consumer Communications at the DMK GROUP, expressing her satisfaction: „The dispenser is now also offered on flights. And even there, the new packaging withstands the pressure. There is also little scepticism about the new shape. Consumers are happy with the new design.“
