The Hamburg design agency Hajok is honoured with the international award for brand management for the Appel delicatessen brand relaunch.
Great joy at the brand and packaging design agency Hajok Design! The Hamburg-based company receives the prestigious German Brand Award in the „Excellence in Brand Strategy and Creation“ category for the successful packaging design relaunch of the Appel brand.
Appel is one of the most traditional fish and delicatessen brands in Germany. In order to communicate the high quality through the packaging design, the branding experts were commissioned to give the brand a modern look. Hajok Design's recommendation was: more clarity, more authenticity, more flavour. Modern typography and atmospheric, naturally staged food photography were used to rejuvenate and strengthen the brand. As a result, the products now boast a high-quality Nordic design.
Source: Hajok
