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The principle: nobody knows everything

Consumers find it difficult to distinguish between genuine digitalisation and fake digitalisation. Dr Marietta Ulrich-Horn explains the latest developments at.

How transparent do you become when shopping for goods if you scan product codes? How secure is all this nonsense? Do you scan a product and then return to a landing page? At first glance, consumers find it difficult to distinguish between genuine digitisation and fake digitisation. But what can you do about it? Dr Marietta Ulrich-Horn provides information on these developments.

The In the world of packaging, the Internet of Things (IoT) means that every product is serialised with a unique code, This is a megatrend for proof of authenticity and product traceability. This is a megatrend for proof of authenticity and product traceability, but it can easily lead to undesirable developments. Counterfeiting systems, duplicate codes and data protection should be considered strategically. For many years now Dr Marietta Ulrich-Horn, Managing Director of the Securikett Ulrich & Horn GmbH in Austria, with interoperable systems in connection with IoT and provides our trade magazine with insights into various solution approaches.

Image of a woman
Dr Marietta Ulrich-Horn Managing Director and owner of Securikett Ulrich & Horn GmbH (Image: Securikett)
Image of cardboard packaging and labels
Each individual tax stamp contains its own QR code. Paper-based tax stamps are used in Europe to seal cigarette packets. (Image: Securikett)
Image of a can and a bottle with labels
Digital contribution to the „digi-Cycle“ recycling project: return deposit directly via app - three „partners“ share the „access rights“. (Image: Securikett)
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Electronic verification by third-party providers: It is important to combine digital identification with physical authentication. Both tax stamps refer to the Otentik app for code verification. (Image: Advanced Track & Trace)

http://www.securikett.com

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