Thimm was able to position itself successfully twice at this year's Popai D-A-CH Award with a sustainable floor display for Weleda and the e-commerce packaging for the online retailer Salwa Petersen.
In the category Beauty and fragrances received Thimm for the Christmas display stand Green Christmas of the natural cosmetics manufacturer Weleda won the bronze Popai Award. For the secondary placement of Christmas gift sets, a display with a Christmas tree look was developed, which Made from corrugated cardboard with 100 per cent recycled paper content was manufactured. This has three shelf levels that can be easily filled and invite the customer to reach for them.
The front sides of the fir tree were printed in green with Christmas motifs using a flexographic printing process. The backs and the shelves have a natural brown corrugated cardboard colour. At the POS the flat-lying display, which saves freight volume during transport, effortlessly.
Popai D-A-CH Award for first shipping packaging from Salwa Petersen
A bronze Indian was awarded to Thimm in the same category for the Shipping packaging with security seal for Salwa Petersen's online shop. The start-up specialises in hair care products and focused on an eye-catching look for its first shipping packaging, in addition to product protection and safe shipping of the goods.
The corrugated cardboard security seal guarantees that the packaging is sealed during transport and protects against unauthorised opening. Additional adhesive tape is not required for sealing. In contrast to brand placement in stationary retail, the first customer contact in the e-commerce sector takes place when the order is unpacked. Thimm has therefore developed the Outer cover digitally printed with a full-surface, eye-catching image. The targeted customer address, which was applied to the inside cover of the shipping packaging via direct printing, ensures an unpacking experience.
Against the backdrop of the global pandemic, the Popai D-A-CH Award this year completely digital was organised. This year's winners were announced at a virtual gala, which could be followed live on the award's YouTube channel.
[infotext icon]For over five decades, the non-profit organisation Popai (Point of Purchase Advertising International) has been organising competitions worldwide in which companies and service providers are awarded prizes for their POS activities. The Popai D-A-CH Awards have been presented in German-speaking countries since 2009. An independent jury consisting of 25 experts from the fields of brand, retail, design and science selects the winners in a total of 15 categories. The prize awarded represents an Indian, which commemorates the first 3D display developed in the shape of an Indian[/infotext].Source: Thimm
