Every year, Aerobal, the International Organisation of Aluminium Aerosol Container Manufacturers, honours the best aluminium aerosol cans. The World Aluminium Aerosol Can Award has long since established itself as a reliable trend barometer for future developments in this international market. At the same time, the competition impressively demonstrates the efficiency and innovative strength of the industry. This year, the independent jury was once again made up of recognised trade journalists from renowned packaging magazines and other trade media around the world.
And the winner is ...
As the winner of the World Aluminium Aerosol Can Award 2020, the jury honoured the aluminium cans from the Turkish manufacturer Aryum which the company designed and produced for a customer in Tunisia. The company has played a significant role in the Tunisian perfume market for some time and now wanted to launch its own deodorant brand. For this exclusive deodorant line with four different fragrances, Aryum was asked to develop the corresponding 200 ml cans in a distinctive and appealing design. The result is truly impressive:
An innovative 360-degree embossing technique with orientated printing technology ensures that the tins have a unique shape and look, giving them the desired unique character at first glance. However, the special technology not only produces the impressive all-round moulding. It also enables 360-degree printing of the tin in an impressive quality. And so the cans for the Up Deodorant Spray for Women are sometimes presented in vibrant, powerful and almost exploding colours, sometimes in elegant, finely coordinated colour nuances with delicate patterns and gradients, but always with a perfect design. The logo stands out particularly well in this exposed position on the flatter surface of the tin. The perfect interplay with the 360-degree printing and embossing technology creates the desired unmistakable appearance of the brand. However, the 360-degree technology does far more than just make the brand visually unique. The all-round moulding also offers excellent protection against counterfeiting and brand piracy.
World Aluminium Aerosol Can Award for sustainability for the first time
For the first time this year, the international jury also selected a winner in the newly created „Sustainability“ category.
„Aluminium aerosol cans have long impressed with their sustainability. However, with the newly created “Sustainability“ competition category, we wanted to send out a clear signal once again. Our industry is not resting on its laurels, but is investing considerable resources, creativity, innovative strength and commitment in the development of even more sustainable and future-orientated packaging solutions - often in close cooperation with brand owners - even in difficult times like these.“ Gregor Spengler, Secretary General of Aerobal
The first winner in this newly created sustainability category was the aluminium aerosol can Rexona Recycled Refreshed from Unilever. It was produced by the German manufacturer Tubex. At first glance, it is indistinguishable from a conventional aluminium can, but it features a whole range of innovative and forward-looking approaches to sustainability.
The can for the 24-hour antiperspirant is the result of consistent further development of alloys. It was manufactured with a new patented alloy, using 25 per cent real post-consumer recycled (PCR) material. Thanks to the new material and a barely noticeable modification of the can shape, the can is now 14 per cent lighter than its predecessor. A powder coating is used as a protective coating on the inside, and only 50 per cent of the can is coated. The ecological advantages of the powder coating lie in the avoidance of CO2, when it is applied in the can. The overspray is also reused.
However, the reduction in wall thickness increased the can's susceptibility to dents during packaging and transport. For this reason, an innovative and fully automated packaging technology known as “layer wide packaging“ was developed specifically for this new generation of cans. The cans are now placed on pallets instead of being packed in bundles as before. In addition to better protection of the cans, this new process also brings considerable economic and, above all, ecological benefits. 15 per cent more cans now fit on a pallet and 15 per cent more pallets fit on a lorry. Finally, the storage space required is also reduced by 15 per cent. All in all, a coherent concept characterised by sustainable thinking from start to finish.
Source: AEROBAL
