Triple win for Hajok Design at the German Design Awards. The Hamburg-based brand and design agency has won three of the prestigious awards in the packaging category. The design of the packaging for Allos tea range, Isola Bio milk alternatives and Bold Foods insect burgers not only impressed customers, but also the jury.
The German Design Award places the highest demands on the selection of its prizewinners. complex nomination process only those products and communication design services are invited to participate in the competition by expert committees of the German Design Council that demonstrably stand out from the competition due to their design quality.
This year, the jury more than 5,000 submissions presented. The proportion of international submissions was around 55%. A total of 71 products/projects were awarded gold in the three competition categories (Excellent Product Design, Excellent Communications Design & Excellent Architecture).
„A successful award year is coming to an end for us. In addition to the three German Design Awards, we have already won further honours this year at the Red Dot, the Pentawards and the German Brand Award received. The awards are proof of our high design quality, which would be unthinkable without the exceptional commitment of our team.“
Klaus P. Hajok, founder and managing partner of Hajok Design
Jury statement for the Allos Teas award
The differentiation of the varieties within the range is primarily supported by different colours. In addition, there are lovingly drawn flowers and herbs as well as a very friendly and cheerful overall design, which, in combination with elaborate finishing techniques on the box, emphasises the high standards of the range. Quality and naturalness of the product to be expressed in a comprehensible way.
Jury statement for the award for Isola organic milk alternatives
The modern, cheerful and colourful design of the packs perfectly embodies the lifestyle of a contemporary, conscious and healthy diet and is highly recognisable. At the same time, it invites you to Eye on a voyage of discovery and surprises with many original and informative details that say a lot about the organic brand and the product.
Jury statement for the Bold Foods insect burger award
Foods made from insect protein are a new trend. However, many people are still sceptical about the idea of eating insects. The striking design of the packaging ensures that the pack cannot be overlooked on the shelf and also arouses curiosity. The young and fresh-looking design presents the product in a highly appetising way and makes Prejudices in the background step.
[infotext icon]The German Design Award is the international premium prize of the German Design Council. Its aim is to discover, present and honour unique design trends. Every year, it honours high-calibre submissions from the fields of product and communication design, all of which are ground-breaking in their own way in the international design landscape. Initiated in 2012, the German Design Award is one of the most recognised design competitions in the world and enjoys a high reputation far beyond professional circles[/infotext].Source: Hajok Design GmbH & Co. KG
