The biscuit bar PiCK UP! has also been celebrating its 20th birthday at the POS since 1 May. A fitting time for Bahlsen to give its appearance at the point of sale a new look.
Previously, Bahlsen presented the PiCK UP! bars in 8 different displays to meet the requirements of different pack sizes and retail requirements. The placement was based on trays in which the different varieties were simply stacked on top of each other. From the consumer's point of view, this could definitely be improved.
Universal display instead of isolated solutions
The new positioning therefore makes it easier to differentiate between the varieties and to remove the goods more easily. The universal display offers a variety of placement options with the existing shelf cartons. Handle gaps invite customers to reach out and increase the impulse purchase rate. When optimising the displays, the STI Group also focused on the communication area.
„Every brand has something to tell, which is why PiCK UP! also needs space for our brand messages,“ says Meike Eschweiler, Shopper & Customer Marketing Manager LEIBNIZ. „A contour-punched poster and side wings that unfold automatically when the displays are placed increase visibility. Of course, the birthday competition is currently being advertised, and the eye-catching side wings communicate our claim “Take it crisp'."
During the birthday promotion period, the flavours PiCK UP! Choco, PiCK UP! Choco & Milk, PiCK UP! Black'nWhite, PiCK UP! Triple Choc and - as a limited birthday edition - PiCK UP! Cocos will be placed in more than 5,000 supermarkets in Germany.
Source: STI Group
