The Finnish UPM Group is renaming its business area „UPM Raflatac“ to UPM Adhesive Materials with immediate effect. The change will take effect with the publication of the Q2 interim report 2025 and is intended to emphasise the strategic focus on an expanded portfolio.
UPM Adhesive Materials will continue to stand for high-performance products in the field of self-adhesive materials, including labelling materials, graphic solutions and specialty tapes, according to the Helsinki-based company. The new name reflects the expansion beyond traditional labelling applications - particularly through acquisitions such as AMC AG, Grafityp and Metamark, which have secured UPM a strong market position.
„The new name makes it clear that we go far beyond labelling materials and create real added value for our customers with innovative adhesive solutions.“
Tim Kirchen, Executive Vice President of UPM Adhesive Materials
The „UPM Raflatac“ brand will be retained
Despite the renaming at business unit level, the established UPM Raflatac product brand for labelling solutions will be retained.
UPM Adhesive Materials is said to be one of the leading fastest growing business areas of the UPM Group. With around 3,200 employees, the segment generated sales of almost 1.6 billion euros in 2024. In the same period, UPM as a whole achieved sales of 10.3 billion euros and employs around 15,800 people worldwide.
Source: UPM
